JENNERSTOWN CUTS ADMISSION / REFRESHMENT PRICES FOR 2005

JENNERSTOWN, PA (Nov. 29) ….. In keeping with a new marketing strategy aimed at attracting families and new customers, Jennerstown Speedway has slashed admission and refreshment prices for the 2005 season.

The speedway, which features NASCAR-sanctioned racing events on Saturday evenings from May through September, has reduced the cost of its weekly adult spectator admission ticket from $9.00 to $7.00. Students (age 13-17) and seniors (age 65 and older) will be admitted for $5.00. Kids (age 6-12) will pay $2.00, while children under 6 years of age receive free admission.

“Research indicates that the average family in markets our size have approximately $20.00 to spend on entertainment,” said new speedway General Manager Larry Mattingly. “Our goal is to offer a live entertainment package for the same price as what it would cost a family to attend a movie in a first class theatre.

“We are also striving to increase the entertainment value of our programs. Every event on our schedule will have “value added entertainment” to enhance the standard racing programs. Jennerstown fans will be getting more, and spending less in 2005,” he said.

Additionally, the speedway will also feature five special theme-nights where spectators will be admitted for only $3.00.

Another area addressed in the new Jennerstown plan is the reduction of prices at the refreshment stand.

“We have challenged our concession managers to reduce prices across the board without reducing our product quality,” Mattingly said.

“We feel Jennerstown is on the cutting edge of changing the paradigm for the short-track racing industry. We are prepared to “walk the walk”. Changing the way we do business is a commitment … not a gimmick.”